Our Story

When the brand was first introduced in 2005, there was no name more suited for an ultra-absorbent paper towel than SpongeTowels®, with sponge-like absorbency thanks to the uniquely designed embossing of Sponge Pockets® technology. With thousands of Sponge Pockets® in each pack you can trust in SpongeTowels® to help get you out of big messes.

To this day, we are committed to upholding the premium quality you expect with a name like SpongeTowels®.

Made in Canada

Kruger Products is a third-generation, Canadian family business with more than a 100-year history in this country. We are proud that our leading brands are made in Canada, by Canadians for Canadians.

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Commitment to Sustainability

Sustainability 2020 initiatives exemplify SpongeTowels® genuine and ongoing effort to reduce our environmental footprint, and to make our products and operations more sustainable