Our Story

When the brand was first introduced in 2005, there was no name more suited for an ultra-absorbent paper towel than SpongeTowels®, with sponge-like absorbency thanks to the uniquely designed embossing of Sponge Pockets® technology. With thousands of Sponge Pockets® in each pack you can trust in SpongeTowels® to help get you out of big messes.

To this day, we are committed to upholding the premium quality you expect with a name like SpongeTowels®.

Made in Canada

Made in Canada

Kruger Products is a third-generation, Canadian family business with more than a 100-year history in this country. We are proud that our leading brands are made in Canada, by Canadians for Canadians.

Proudly Made in Canada

Commitment to Sustainability

Reimagine 2030 Girl image

Commitment to Sustainability

Through Reimagine 2030, SpongeTowels® is raising the bar to reduce its environmental footprint by making its products and operations more sustainable.