We embrace opportunities to support the health and wellbeing of our neighbours and partners through local philanthropy and community building activities.
Committed to Our Community
Canadian Cancer Society
Proudly providing support and hope to Canadian women and their families that have been affected by breast cancer. Each purchase helps to fund breast cancer research, education & awareness.
As Canada’s leading tissue company with market leading brands and a 100-year history in our country, we strive to engage our consumers with uniquely Canadian experiences. We are proud to partner with the National Hockey League, Canada’s #1 sports league to become its official tissue partner.
Scotties Tournament of Hearts
As a sponsor of the Canadian Women’s Curling Championship since 1981, SpongeTowels® is proud to support women’s curling in Canada and to be a part of this truly great Canadian game!
National Bank Open
We are proud to sponsor and celebrate a world-class tournament, National Bank Open presented by Rogers in both Toronto and Montreal, featuring the best tennis players in Canada and the world.
Kruger Big Assist
Hockey is more than just Canada’s game. It’s a way for kids, families and communities across the country to come together, share experiences, and be part of something that unites us all. But hockey can be expensive for many families, this is why we developed the Kruger Big Assist program. Working with minor hockey associations across the country, we will be providing over $150,000 in financial assistance to hockey families in need.